If you do not take opportunity to advance and reward the deserving, your subordinates will not carry out your commands, and disaster will ensue.
Sun TzuMots clés war strategy business
Never venture, never win!
Sun TzuMots clés war strategy business
Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.
Sun TzuMots clés war strategy business
the worst calamities that befall an army arise from hesitation
Sun TzuMots clés war strategy business
Ground on which we can only be saved from destruction by fighting without delay, is desperate ground.
Sun TzuMots clés war strategy business
When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.
Sun TzuMots clés war strategy business
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
Sun TzuMots clés war strategy business
The principle on which to manage an army is to set up one standard of courage which all must reach.
Sun TzuMots clés war strategy business
Conform to the enemy's tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
Sun TzuMots clés war strategy business
Danger has a bracing effect.
Sun TzuMots clés war strategy business
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