first lay plans which will ensure victory, and then lead your army to battle; if you will not begin with stratagem but rely on brute strength alone, victory will no longer be assured
Sun TzuMots clés war strategy business
There are not more than five primary colors (blue, yellow, red, white, and black), yet in combination they produce more hues than can ever been seen.
Sun TzuMots clés war strategy business
The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
Sun TzuMots clés war strategy business
The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points;
Sun TzuMots clés war strategy business
You can ensure the safety of your defense if you only hold positions that cannot be attacked.
Sun TzuMots clés war strategy business
If he sends reinforcements everywhere, he will everywhere be weak.
Sun TzuMots clés war strategy business
We cannot enter into alliances until we are acquainted with the designs of our neighbors.
Sun TzuMots clés war strategy business
Rewards for good service should not be deferred a single day.
Sun TzuMots clés war strategy business
At first, then, exhibit the coyness of a maiden, until the enemy gives you an opening; afterwards emulate the rapidity of a running hare, and it will be too late for the enemy to oppose you.
Sun TzuMots clés war strategy business
mystify, mislead, and surprise the enemy
Sun TzuMots clés war strategy business
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