first lay plans which will ensure victory, and then lead your army to battle;  if you will not begin with stratagem but rely on brute strength alone, victory will no longer be assured

Sun Tzu

Tag: war strategy business



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There are not more than five primary colors  (blue, yellow,  red, white, and black), yet in combination they produce more hues than can ever been seen.

Sun Tzu

Tag: war strategy business



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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.

Sun Tzu

Tag: war strategy business



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The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points;

Sun Tzu

Tag: war strategy business



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You can ensure the safety of your defense if you only hold positions that cannot be attacked.

Sun Tzu

Tag: war strategy business



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If he sends reinforcements everywhere, he will everywhere be weak.

Sun Tzu

Tag: war strategy business



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We cannot enter into alliances until we are acquainted with the designs of our neighbors.

Sun Tzu

Tag: war strategy business



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Rewards for good service should not be deferred a single day.

Sun Tzu

Tag: war strategy business



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At first, then, exhibit the coyness of a maiden,  until the enemy gives you an opening; afterwards emulate the rapidity of a running hare, and it will be too late for the enemy to oppose you.

Sun Tzu

Tag: war strategy business



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mystify, mislead, and surprise the enemy

Sun Tzu

Tag: war strategy business



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