When an invading force crosses a river in its onward march, do not advance to meet it in mid-stream.  It will be best to let half the army get across, and then deliver your attack.

Sun Tzu

Tag: war strategy business



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To begin by bluster, but afterwards to take fright at the enemy's numbers, shows a supreme lack of intelligence.

Sun Tzu

Tag: war strategy business



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If we wish to wrest an advantage from the enemy, we must not fix our minds on that alone, but allow for the possibility of the enemy also doing some harm to us, and let this enter as a factor into our calculations.

Sun Tzu

Tag: war strategy business



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If there is disturbance in the camp, the general's authority is weak. 

Sun Tzu

Tag: war strategy business



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If those who are sent to draw water begin by drinking themselves, the army is suffering from thirst. [One may know the condition of a whole army from the behavior of a single man.]

Sun Tzu

Tag: war strategy business



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When the common soldiers are too strong and their officers too weak, the result is INSUBORDINATION.

Sun Tzu

Tag: war strategy business



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You can be sure of succeeding in your attacks if you only attack places which are undefended.

Sun Tzu

Tag: war strategy business



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Great results, can be achieved with small forces.

Sun Tzu

Tag: war strategy business



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Whether in an advantageous position or a disadvantageous one, the opposite state should be always present to your mind.

Sun Tzu

Tag: war strategy business



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Bravery without forethought, causes a man to fight blindly and desperately like a mad bull.  Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.

Sun Tzu

Tag: war strategy business



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