A celebrity's body is an advertiser's canvas.

Mokokoma Mokhonoana

Mots clés advertising body celebrities employment clothes endorsement employee employer advertiser



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A newspaper is an oversized book with adverts and an expiry date.

Mokokoma Mokhonoana

Mots clés reading advertising book date



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Literacy makes man a victim of advertising. Education makes him a victim of employment.

Mokokoma Mokhonoana

Mots clés literacy advertising illiteracy victim employment employee



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For an entrepreneur: wealth invites fame. For a celebrity: fame invites wealth.

Mokokoma Mokhonoana

Mots clés wealth advertising fame attraction invitation entrepreneur endorsements



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...Her boyfriend gives her a Mercedes, [her friends] say, 'Oh, that's nice.' But her boyfriend gives her a diamond, they say, 'Oh, he's serious.' It's not just the gift of love-it's the gift of commitment. She's not jumping up and down because she got a diamond ring but because she got a guy! There are those who say you don't need diamonds. I say they're right. Just like you don't need sex.

Tom Zoellner

Mots clés sex advertising engagement diamond



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Spam is a waste of the receivers’ time, and, a waste of the sender’s optimism.

Mokokoma Mokhonoana

Mots clés optimism time advertising waste marketing spam



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Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal, but they needed to remind folks what was distinctive about it. So they wanted a brand image campaign, not a set of advertisements featuring products. It was designed to celebrate not what the computers could do, but what creative people could do with the computers. " This wasn't about processor speed or memory," Jobs recalled. " It was about creativity." It was directed not only at potential customers, but also at Apple's own employees: " We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are. That was the genesis of that campaign.

Walter Isaacson

Mots clés advertising business-success business-culture



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Advertising is 85% confusion and 15% commission.

Fred Allen

Mots clés money advertising confusion commission



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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.

Roy H. Williams

Mots clés knowledge advertising marketing



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