A celebrity's body is an advertiser's canvas.
Mokokoma MokhonoanaTag: advertising body celebrities employment clothes endorsement employee employer advertiser
A newspaper is an oversized book with adverts and an expiry date.
Mokokoma MokhonoanaTag: reading advertising book date
Literacy makes man a victim of advertising. Education makes him a victim of employment.
Mokokoma MokhonoanaTag: literacy advertising illiteracy victim employment employee
For an entrepreneur: wealth invites fame. For a celebrity: fame invites wealth.
Mokokoma MokhonoanaTag: wealth advertising fame attraction invitation entrepreneur endorsements
...Her boyfriend gives her a Mercedes, [her friends] say, 'Oh, that's nice.' But her boyfriend gives her a diamond, they say, 'Oh, he's serious.' It's not just the gift of love-it's the gift of commitment. She's not jumping up and down because she got a diamond ring but because she got a guy! There are those who say you don't need diamonds. I say they're right. Just like you don't need sex.
Tom ZoellnerTag: sex advertising engagement diamond
Spam is a waste of the receivers’ time, and, a waste of the sender’s optimism.
Mokokoma MokhonoanaTag: optimism time advertising waste marketing spam
Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal, but they needed to remind folks what was distinctive about it. So they wanted a brand image campaign, not a set of advertisements featuring products. It was designed to celebrate not what the computers could do, but what creative people could do with the computers. " This wasn't about processor speed or memory," Jobs recalled. " It was about creativity." It was directed not only at potential customers, but also at Apple's own employees: " We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are. That was the genesis of that campaign.
Walter IsaacsonTag: advertising business-success business-culture
Advertising is 85% confusion and 15% commission.
Fred AllenTag: money advertising confusion commission
Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
Roy H. WilliamsTag: knowledge advertising marketing
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