As the wall between advertising and content erodes, the aptitude required to understand the functions and design of media content becomes more complex.
Matthew P. McAllisterMots clés advertising media
Is the burden of independent thought wearing you down? Do you dread the indecision that awaits every time you open your wardrobe? Are you embarrassed by your reticence when you hear other people discuss current affairs, music, relationships, etcetera? Don't worry, you're not alone. Help is just a pair of clippers away! We've helped thousands of sad losers avoid confronting their loneliness and inadequacy, and we can do the same for you. We'll tell you what to wear. We'll tell you what to think. We'll tell you what music to listen to. and most importantly, we'll bring you together with lots of people exactly the same as yourself — it's just like having friends!
Christopher BrookmyreMots clés advertising consumerism
It did what all ads are supposed to do: create an anxiety relievable by purchase.
David Foster WallaceMots clés advertising anxiety ads
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David OgilvyMots clés advertising 2fresh david-ogilvy
The consumer isn't a moron. She is your wife.
David OgilvyMots clés advertising 2fresh david-ogilvy
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
David OgilvyMots clés advertising 2fresh david-ogilvy
What you say in advertising is more important than how you say it.
David OgilvyMots clés advertising 2fresh david-ogilvy
This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion
Jean BaudrillardMots clés advertising media consumption
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Marketing is what you do when your product is no good.
Edwin H. LandMots clés society advertising marketing
Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.
Steuart Henderson BrittMots clés humor advertising business marketing commerce
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