I have a hardcore attitude: a “self-published, ghost-written book” is wrong because the concept behind self publishing is that you have knowledge or emotions that you want to express. When
people read a book—particularly a self-published one—they have the right to expect that it’s the person’s writing, not cleaned-up dictation or slapping a name on a book that someone else wrote.

Guy Kawasaki

Tag: writing self-publishing writing-advice writing-process



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Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.

Guy Kawasaki

Tag: writing-writing-advice



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To me a book is a message from the gods to mankind; or, if not, should never be published at all.

Guy Kawasaki

Tag: books writing



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The next time you think that there's something that you "can't live without", wait for a week and then see if you're still alive or not

Guy Kawasaki


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If you don't toot your own horn, don't complain that there's no music.

Guy Kawasaki

Tag: recognition career



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Pursuing your passions makes you more interesting, and interesting people are enchanting.

Guy Kawasaki

Tag: passion curiousity charisma



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The self-edited author is as foolish as the self-medicated patient.

Guy Kawasaki


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Starting your book is only the first five miles of a twenty-six-mile marathon that’s one-third of a triathlon (authoring, publishing, and entrepreneuring).

Guy Kawasaki

Tag: writing self-publishing writing-process



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When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.

Guy Kawasaki

Tag: writing inspiration motivation



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The first good reason to write a book is to add value to people’s lives.

Guy Kawasaki

Tag: writing



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