Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
Guy KawasakiTag: writing-books writing-a-book
The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.
Guy KawasakiTag: reading writing writing-advice
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Guy KawasakiTag: advertising writing-advice pr
You’ll learn that the key to a great book is editing — grinding, buffing, and polishing — not writing.
Guy KawasakiTag: writing self-publishing
A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.
Guy KawasakiTag: writing self-publishing writing-process
Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
Guy KawasakiTag: writing self-publishing writing-process
Suck up with subtlety.
Guy KawasakiTag: motivation
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