To begin by bluster, but afterwards to take fright at the enemy's numbers, shows a supreme lack of intelligence.
Sun TzuStichwörter: war strategy business
When the officers are too strong and the common soldiers too weak, the result is COLLAPSE.
Sun TzuStichwörter: war strategy business
if you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner
Sun TzuStichwörter: war strategy business
Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
Sun TzuStichwörter: war strategy business
The principle on which to manage an army is to set up one standard of courage which all must reach.
Sun TzuStichwörter: war strategy business
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
Sun TzuStichwörter: war strategy business
Danger has a bracing effect.
Sun TzuStichwörter: war strategy business
Success in warfare is gained by carefully accommodating ourselves to the enemy's purpose.
Sun TzuStichwörter: war strategy business
Be stern in the council-chamber, [Show no weakness, and insist on your plans being ratified by the sovereign.] so that you may control the situation.
Sun TzuStichwörter: war strategy business
Conform to the enemy's tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
Sun TzuStichwörter: war strategy business
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