To begin by bluster, but afterwards to take fright at the enemy's numbers, shows a supreme lack of intelligence.
Sun TzuMots clés war strategy business
When the officers are too strong and the common soldiers too weak, the result is COLLAPSE.
Sun TzuMots clés war strategy business
if you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner
Sun TzuMots clés war strategy business
Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
Sun TzuMots clés war strategy business
The principle on which to manage an army is to set up one standard of courage which all must reach.
Sun TzuMots clés war strategy business
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
Sun TzuMots clés war strategy business
Danger has a bracing effect.
Sun TzuMots clés war strategy business
Success in warfare is gained by carefully accommodating ourselves to the enemy's purpose.
Sun TzuMots clés war strategy business
Be stern in the council-chamber, [Show no weakness, and insist on your plans being ratified by the sovereign.] so that you may control the situation.
Sun TzuMots clés war strategy business
Conform to the enemy's tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
Sun TzuMots clés war strategy business
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