To begin by bluster, but afterwards to take fright at the enemy's numbers, shows a supreme lack of intelligence.
Sun TzuWhen the officers are too strong and the common soldiers too weak, the result is COLLAPSE.
Sun Tzuif you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner
Sun TzuBegin by seizing something which your opponent holds dear; then he will be amenable to your will.
Sun TzuThe principle on which to manage an army is to set up one standard of courage which all must reach.
Sun TzuWhen the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
Sun TzuDanger has a bracing effect.
Sun TzuSuccess in warfare is gained by carefully accommodating ourselves to the enemy's purpose.
Sun TzuBe stern in the council-chamber, [Show no weakness, and insist on your plans being ratified by the sovereign.] so that you may control the situation.
Sun TzuConform to the enemy's tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
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