He will win who, prepared himself, waits to take the enemy unprepared.

Sun Tzu

Tags: war strategy business



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Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.

Sun Tzu

Tags: war strategy business



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Attack is the secret of defense; defense is the planning of an attack.

Sun Tzu

Tags: war strategy business



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Conceal your dispositions, and your condition will remain secret, which leads to victory;  show your dispositions, and your condition will become patent, which leads to defeat.

Sun Tzu

Tags: war strategy business



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The good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy.

Sun Tzu

Tags: war strategy business



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first lay plans which will ensure victory, and then lead your army to battle;  if you will not begin with stratagem but rely on brute strength alone, victory will no longer be assured

Sun Tzu

Tags: war strategy business



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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.

Sun Tzu

Tags: war strategy business



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There are not more than five primary colors  (blue, yellow,  red, white, and black), yet in combination they produce more hues than can ever been seen.

Sun Tzu

Tags: war strategy business



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You can ensure the safety of your defense if you only hold positions that cannot be attacked.

Sun Tzu

Tags: war strategy business



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The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points;

Sun Tzu

Tags: war strategy business



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