He will win who, prepared himself, waits to take the enemy unprepared.
Sun TzuMots clés war strategy business
Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
Sun TzuMots clés war strategy business
Attack is the secret of defense; defense is the planning of an attack.
Sun TzuMots clés war strategy business
Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
Sun TzuMots clés war strategy business
The good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy.
Sun TzuMots clés war strategy business
first lay plans which will ensure victory, and then lead your army to battle; if you will not begin with stratagem but rely on brute strength alone, victory will no longer be assured
Sun TzuMots clés war strategy business
The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
Sun TzuMots clés war strategy business
There are not more than five primary colors (blue, yellow, red, white, and black), yet in combination they produce more hues than can ever been seen.
Sun TzuMots clés war strategy business
You can ensure the safety of your defense if you only hold positions that cannot be attacked.
Sun TzuMots clés war strategy business
The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points;
Sun TzuMots clés war strategy business
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