If he sends reinforcements everywhere, he will everywhere be weak.
Sun TzuMots clés war strategy business
We cannot enter into alliances until we are acquainted with the designs of our neighbors.
Sun TzuMots clés war strategy business
We are not fit to lead an army on the march unless we are familiar with the face of the country -- its mountains and forests, its pitfalls and precipices, its marshes and swamps.
Sun TzuMots clés war strategy business
mystify, mislead, and surprise the enemy
Sun TzuMots clés war strategy business
At first, then, exhibit the coyness of a maiden, until the enemy gives you an opening; afterwards emulate the rapidity of a running hare, and it will be too late for the enemy to oppose you.
Sun TzuMots clés war strategy business
Never venture, never win!
Sun TzuMots clés war strategy business
Rewards for good service should not be deferred a single day.
Sun TzuMots clés war strategy business
If you do not take opportunity to advance and reward the deserving, your subordinates will not carry out your commands, and disaster will ensue.
Sun TzuMots clés war strategy business
If we wish to wrest an advantage from the enemy, we must not fix our minds on that alone, but allow for the possibility of the enemy also doing some harm to us, and let this enter as a factor into our calculations.
Sun TzuMots clés war strategy business
If those who are sent to draw water begin by drinking themselves, the army is suffering from thirst. [One may know the condition of a whole army from the behavior of a single man.]
Sun TzuMots clés war strategy business
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