If he sends reinforcements everywhere, he will everywhere be weak.

Sun Tzu

Tags: war strategy business



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We cannot enter into alliances until we are acquainted with the designs of our neighbors.

Sun Tzu

Tags: war strategy business



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We are not fit to lead an army on the march unless we are familiar with the face of the country -- its mountains and forests, its pitfalls and precipices, its marshes and swamps.

Sun Tzu

Tags: war strategy business



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mystify, mislead, and surprise the enemy

Sun Tzu

Tags: war strategy business



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At first, then, exhibit the coyness of a maiden,  until the enemy gives you an opening; afterwards emulate the rapidity of a running hare, and it will be too late for the enemy to oppose you.

Sun Tzu

Tags: war strategy business



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Never venture, never win!

Sun Tzu

Tags: war strategy business



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Rewards for good service should not be deferred a single day.

Sun Tzu

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If you do not take opportunity   to   advance and reward   the   deserving,   your subordinates will not carry out your commands, and disaster will ensue.

Sun Tzu

Tags: war strategy business



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If we wish to wrest an advantage from the enemy, we must not fix our minds on that alone, but allow for the possibility of the enemy also doing some harm to us, and let this enter as a factor into our calculations.

Sun Tzu

Tags: war strategy business



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If those who are sent to draw water begin by drinking themselves, the army is suffering from thirst. [One may know the condition of a whole army from the behavior of a single man.]

Sun Tzu

Tags: war strategy business



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