The best ideas come as jokes. Make your thinking as funny as possible.
David OgilvyTag: advertising marketing
Do an overwhelming number of respected scientists believe that human actions are changing the Earth's climate? Yes. OK, that being the case, let's undermine that by finding and funding those few contrarians who believe otherwise. Promote their message widely and it will accumulate in the mental environment, just as toxic mercury accumulates in a biological ecosystem. Once enough of the toxin has been dispersed, the balance of public understanding will shift. Fund a low level campaign to suggest any threat to the car is an attack on personal freedoms. Create a "grassroots" group to defend the right to drive. Portray anticar activists as prudes who long for the days of the horse and buggy. Then sit back, watch the infotoxins spread - and get ready to sell bigger, better cars for years to come.
Kalle LasnTag: environment advertising consumerism
If nonsatiety were the natural state of human nature then aggressive want-stimulating advertising would not be necessary, nor would the barrage of novelty aimed at promoting dissatisfaction with last year's model. The system attempts to remake people to fit its own presuppositions. If people's wants are not naturally insatiable we must make them so, in order to keep the system going.
Herman E. DalyTag: economics advertising consumerism desire
All of us somehow felt that the next battleground was going to be culture. We all felt somehow that our culture had been stolen from us – by commercial forces, by advertising agencies, by TV broadcasters. It felt like we were no longer singing our songs and telling stories, and generating our culture from the bottom up, but now we were somehow being spoon-fed this commercial culture top down.
Kalle LasnTag: advertising consumerism culture
Our mental environment is a common-property resource like the air or the water. We need to protect ourselves from unwanted incursions into it, much the same way we lobbied for nonsmoking areas ten years ago.
Kalle LasnTag: advertising consumerism
Gillette--The best a man can get."
I stared at the screen. What happened to me? I was meant to be one of those guys, vigorous and athletic and successful and, most of all, American. I was going to walk on the moon, be a movie star or a rock got or a comedian. I was going to have an amazing life and kids with Helen and die like Chaplin a thousand years from now in my Beverly Hills mansion surrounded by my adoring family, with the grieving world media standing by. Instead, I was just another show-business mediocrity. A drunk who shat his pants and ran for help.
My life had been careless and selfish. Pleasure in the moment was my only thought, my solitary motivation. I had disappointed whoever had been foolish enough to love me, and left them scarred.
I was a very long way from being the best a man can get.
Tag: love advertising contemplation realization rehab
The schedules are crammed with shows urging us to travel further, drive faster, build bigger, buy more, yet none of them are deemed to offend the rules, which really means that they don't offend the interests of business or the pampered sensibilities of the Aga class. The media, driven by fear and advertising, are hopelessly biased towards the consumer economy and against the biosphere.
George MonbiotTag: environment advertising media commercialism
After the collapse of socialism, capitalism remained without a rival. This unusual situation unleashed its greedy and - above all - its suicidal power. The belief is now that everything - and everyone - is fair game.
Günter GrassTag: capitalism economics advertising consumerism marketing
One the one hand, our economists treat human beings as rational actors making choices to maximize their own economic benefit. On the other hand, the same companies that hire those economists also pay for advertising campaigns that use the raw materials of myth and magic to encourage people to act against their own best interests, whether it's a matter of buying overpriced fizzy sugar water or the much more serious matter of continuing to support the unthinking pursuit of business as usual in the teeth of approaching disaster.
John Michael GreerTag: economics advertising myth peak-oil
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
David OgilvyTag: humour advertising grammar
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