All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.
George OrwellTag: truth advertising censorship media news ideas george-orwell
And I knew with total certainty that a protection factor of fifteen was the highest level of sunblock scientifically possible. Now they were selling me a thirty.
Don DeLilloTag: advertising
Why does the social order feel the need to defend itself by evading the fact of real women, our faces and voices and bodies, and reducing the meaning of women to these formulaic and endlessly reproduced "beautiful" images? Though unconscious personal anxieties can be a powerful force in the creation of a vital lie, economic necessity practically guarantees it. An economy that depends on slavery needs to promote images of slaves that "justify" the institution of slavery. Western economies are absolutely dependent now on the continued underpayment of women. An idealogy that makes women feel "worth less" was urgently needed to counteract the way feminism had begun to make us feel worth more. This does not require a conspiracy; merely an atmosphere. The contemporary economy depends right now on the representation of women within the beauty myth.
Naomi WolfTag: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing pornography eating-disorders images plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture
As soon as a woman's primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had lost their hold over newly liberated women.
Naomi WolfTag: self-esteem beauty society advertising body-image marketing
The beauty myth of the present is more insidious than any mystique of femininity yet: A century ago, Nora slammed the door of the doll's house; a generation ago, women turned their backs on the consumer heaven of the isolated multiapplianced home; but where women are trapped today, there is no door to slam. The contemporary ravages of the beauty backlash are destroying women physically and depleting us psychologically. If we are to free ourselves from the dead weight that has once again been made out of femaleness, it is not ballots or lobbyists or placards that women will need first; it is a new way to see.
Naomi WolfTag: self-esteem beauty society advertising magazines marketing eating-disorders images
As women demanded access to power, the power structure used the beauty myth materially to undermine women's advancement.
Naomi WolfTag: self-esteem beauty advertising media marketing images scoiety
The stronger that women grow, the more prestige, fame, and money is accorded to the display professions: They are held higher and higher above the heads of rising women, for them to emulate.
Naomi WolfTag: self-esteem beauty society advertising body-image eating-disorders
The beauty myth is always actually prescribing behaviour and not appearance.
Naomi WolfTag: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing pornography eating-disorders images sexual-violence plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture
Women are mere "beauties" in men's culture so that culture can be kept male. When women in culture show character, they are not desirable, as opposed to the desirable. A beautiful heroine is a contradiction in terms, since heroism is about individuality, interesting and ever changing, while "beauty" is generic, boring, and inert. While culture works out moral dilemmas, "beauty" is amoral: If a woman is born resembling an art object, it is an accident of nature, a fickle consensus of mass perception, a peculiar coincidence--but it is not a moral act. From the "beauties" in male culture, women learn a bitter amoral lesson--that the moral lessons of their culture exclude them.
Naomi WolfTag: self-esteem beauty advertising images
The last thing the consumer index wants men and women to do is to figure out how to love one another: The $1.5 trillion retail-sales industry depends on sexual estrangement between men and women, and is fueled by sexual dissatisfaction. Ads do not sell sex--that would be counterproductive, if it meant that heterosexual women and men turned to one another and were gratified. What they sell is sexual discontent.
Naomi WolfTag: self-esteem society advertising feminism eating-disorders
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